Jemma Lulu Fine and Semi-Precious Jewelry Shop is open in Spring Lake, N.J.

For a private appointment, please call or text 917.371.2354.

I live my life with a “joie de vivre,” (joy of life), and have always loved how jewelry ignites JOY. I love how jewelry is about self-expression and makes people feel confident and beautiful.

Many of my clients ask for a piece that’s custom and unique, others come to buy from my collection… “layer me up, colors textures, shapes..” I truly work to accommodate you, being thoughtful in choosing and collaborating, whether it’s a custom re-design, repurposing of your Grandmother’s rings, or a special birthday or anniversary. I’ve honed in on creating custom pieces for my clients. Want a one of a kind, heirloom piece?

“Every piece of jewelry has its’ own energy… it's’ own heartbeat”

I became a jewelry designer in Los Feliz, California where my company, Jemma Lulu Jewelry was born. My pieces possess a delicate style and my inspirations are colorful gemstones and ladylike, timeless shapes. Years ago, I brought a small collection to the exclusive Ron Herman Store in Beverly Hills and the buyer placed an order after the first meeting. (I’ll never forget that my car got towed that day and I literally had to hitchhike to my appointment as I didn’t want to be late)… Being that I was on the West Coast, I decided to hop a plane to explore the jewelry markets of Bangkok and Bali, which fueled my passion, then settled back in Manhattan. Hustling, endless hours of jewelry making, running back and forth to the Conde Nast building to drop off my lookbooks, landed my first piece of press, the cover of Glamour magazine!

As far as training goes, I was fortunate enough to have the opportunity to study jewelry hands-on in Brooklyn, (Michael Fitzpatrick, bench work), Fred DeVos (wax model making), Cecilia Bauer, (classical jewelry making), both in Manhattan, Florence (Italy) at Alchimia Jewelry Institute, and a grassroots workshop in Taxco, (Mexico).. (which btw, happened because I met someone on an airplane going to the Tucson gem show who had a workshop in Mexico). Like anything, much of my jewelry knowledge is simply from trying, doing and not being afraid.

Currently, I have a little GEM of a shop in Spring Lake, N.J., (aka, the Irish Riviera), where my husband and I raise our four children along with our two labradors. Please subscribe to my email list (good tips!) + follow me on Instagram @jemmaluludesigns for my most current pieces!